Annual and
Sustainability Report
2010
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More than providing excellent service and being the benchmark in its sector, the CCR Group recognizes its responsibility for fostering a better quality of life for its users and other stakeholders. This commitment has been enshrined in CCR’s Corporate Social Responsibility policy and in its social investments, with or without tax incentives. Primarily within the highway concessionaires, projects and campaigns have invested in training more conscientious drivers, in culture, preventive health and fostering citizenship.

In 2010, we invested R$ 18 million in social projects that directly benefited over 2 million people. Of this total, R$ 26,000 arose from tax incentives (such as the Rouanet Law, the Sports Law and funds like FIA/FUM/CAD).

As part of the company’s sustainability project, several initiatives undertaken at the business units were mapped. The approximately 200 actions identified have different objectives, such as: relations and dialog, technology and innovation, regional development, mobility, management and results and socioenvironmental responsibility.

Of these, at least 70 will play a fundamental role in consolidating CCR’s vision of corporate sustainability in the years to come. Many, however, have not yet reached a corporate level. So CCR is working to align its on-going social and environmental responsibility programs and link them to the corporate strategy, so as to increase the potential impact of each one, in addition to encouraging the creation of new actions. Model initiatives, like the Estrada para a Cidadania (Highway to Citizenship) program focused on traffic education, have gained in importance and profile within the business units, while others of an ad-hoc nature will be renewed so as to be more consistent.

As it operates in regions with distinct socioeconomic characteristics, where its highways are quite often surrounded by low-income communities, CCR believes that these locations deserve special attention. Enshrined in 2006, the group’s social responsibility policy seeks to bring together long-lasting and periodic initiatives so as to create benefits, not only for the users, but also for the inhabitants of the approximately 100 municipalities through which its highways pass.

The major challenges facing us involve greater integration between the actions being developed at the business units – who have the autonomy to execute and maintain initiatives related to their regional context. The work of identifying the externalities associated with CCR (further reading in Sustainability Strategies) will cross the requirements and demands from the stakeholders with the planned action fronts.

SOCIAL INVESTIMENT - 2010
Investiment R$(mil)
Direct 4,969
Rouanet Law 8,678
Sports Law 2,170
FIA/Fumcad 2,170
Total 17,987

 

CCR Corporate Social Responsibility Policy Guidelines