Annual and
Sustainability Report
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As the Brazilian market heats up and becomes more competitive, it has become imperative for CCR to train and attract young professionals to its team. In this sense, the Trainee Training Program - which entered its fourth edition in 2010 - is the company’s major talent incubator: during the year 40 new graduates were admitted, including engineers, economists and administrators.

The three-phase selection process, which received 7,000 applications, also resulted in a data base indicating the best candidates in each segment. Those selected were subjected to a training program covering all sectors of the business units. Deployed in advance, the young professionals learn to deal with technical and operational aspects involving the group’s business, as well as how to get along with the other employees.

Today there are more than 50 former trainees working in the company. Currently one of the major concerns is how to fend off competition in the market and retain employees in-house. In 2010, the staff retention rate was 75%.