CCR Institute

CCR Group engages with local communities through Instituto CCR (CCR Institute), which works to enhance our social and relationship capital across four pillars of action: health and quality of life; education and civic engagement; culture and sports; and environment and road safety. For each pillar, structured projects are implemented in partnership with NGOs, municipal agencies, state governments and other organizations.

Created in 2014, CCR Institute is a public-interest civil society organization created to structure and manage Group-supported programs. It works to enhance transparency around the use of Group-provided or tax-deducted funds in initiatives that promote more inclusive access to culture and sports. In 2015, the Institute expanded its capabilities and scope of operation in supporting projects aligned with our strategic business objectives. This has enabled CCR Group to achieve excellence in the management and efficiency of projects benefiting more than 130 municipalities in the regions where our businesses operate.

Below are some of the institute's key achievements in 2016:

• CCR Institute's first call for cultural project proposals was launched in March to promote culture and art in the areas where we operate. The program was the first in Brazil to support cultural productions in municipalities in the interior. A total of 91 projects were submitted, of which 17 were selected. Instituto CCR's (CCR Institute) first call for project proposals offered R$ 2 million in support from CCR Group for cultural projects to be implemented in 2017.
• Partnership with Mercedes-Benz: working with the automaker, our "Road to Health" program was enhanced with a new visual identity and new services. The program runs at fixed points along the CastelloRaposo system (operated by CCR ViaOeste), the Anhanguera-Bandeirantes System (CCR AutoBAn) and mobile points touring the Presidente Dutra Highway (CCR NovaDutra) and CCR RodoNorte, a concession in Paraná.
• "Caminhos para a Cidadania" – the former "Estrada para a Cidadania" program became "Caminhos para a Cidadania" to include other businesses, such as urban mobility and airports.
• Urban mobility – user services and information.
• The Elderly Act – Tax-deductible funds were used under the Act to support an organization on the CCR NovaDutra and another in Porto Alegre (RS), expanding the initiative's reach. Global Compact – Instituto CCR (CCR Institute) received recognition from the UN Global Compact in the SDG Pioneers program, which promotes business initiatives supporting the Sustainable Development Goals (SDGs).

R$ 36m+
invested in 2016 alone projects supported

116
projects supported

Learn more

For details about Instituto CCR's (CCR Institute) programs, please visit the website.