Operational
eco-efficiency

The environmental benefits of the CCR Group concessions for large town and city centers are significant. The São Paulo and Salvador subway systems and the VLT in Rio de Janeiro, for example, are powered by electricity and help reduce greenhouse gas (GHG) emissions, insofar as they promote the replacement of fossil-fuel based vehicles.

To encourage users to use the subway as their main means of transport, CCR Metrô Bahia launched the “Bora de Metrô!” (Let’s Take the Subway!) campaign in 2017 with advertisement films shown on television and the dissemination of information relevant to passengers. CCR Group is also discussing adaptations to the city’s bus lines with the municipal authorities, in order to ensure better integration with the subway and to produce more benefits for the local communities.

At ViaQuatro, the concern for the environment also unfolds in user engagement and awareness initiatives. Last year one of the initiatives was Casa Sustentável (Sustainable Home), a touring facility that is self-sufficient in energy. This initiative impressed passengers with solutions for more environmentally-friendly homes.

Another highlight was the 30th anniversary celebration of the Montreal Protocol, an international treaty for the protection of the ozone layer. The campaign involved putting stickers up around the stations, with videos on train monitors and platforms and an invitation for users to interact through social media.